SEO Case Study: Local Auto Shop Client (Under NDA) - Bojan Cvjetković

Performed by Brisk Web Services — Senior SEO Consultant with 15+ years of experience

Introduction

This case study outlines the complete SEO transformation executed for a local auto shop client whose identity remains confidential under a strict NDA agreement. The client operates a full-service auto repair and diagnostics shop serving a competitive local market. Despite years in business, they were barely visible on Google — resulting in inconsistent leads and low monthly revenue stability.

Our goal was to build a sustainable SEO foundation, increase organic visibility, and ultimately drive more booked appointments through Google Search and Google Business Profile (GBP).

Client Overview & Main Problem

Before working with us, the client struggled with:

Extremely low Google visibility
Only a handful of keywords ranking, none in the top 10
Google Business Profile receiving minimal calls and direction clicks
No proper website optimization
No backlink authority
No structured SEO strategy in place

The website also had multiple technical issues preventing it from ranking at all.

The client needed a full SEO overhaul — technical, on-page, local, and authority building.

Initial Audit Findings

Our initial SEO audit uncovered several critical blockers:

1. Technical SEO Issues

During the crawl and technical analysis, we identified:

Indexing problems — several service pages were blocked or missing from Google’s index
Slow loading speed, especially on mobile
Large, uncompressed images affecting Core Web Vitals
Missing sitemaps and inconsistent robots.txt rules
Broken internal links and 404 errors
Incorrect H1/H2 structuring across pages
Thin and duplicated meta descriptions

The website was sending Google mixed signals, which kept it from ranking.

2. On-Page SEO Problems

We discovered major on-page weaknesses:

Service pages lacked keyword targeting
No keyword mapping strategy existed
Titles and metas were generic or duplicated
Content was shallow and did not answer user intent
No internal linking system
Missing schema markup for:
- Local business
- Services
- FAQs

There was no content hierarchy or topical relevance.

3. Local SEO (Google Business Profile) Issues

The GBP had:

Incomplete categories
No optimized business description
Weak photo content
No posting strategy
Inconsistent NAP information across the web
Low review acquisition and no reputation management

Local competitors were outperforming them despite weaker service quality.

4. Backlink & Authority Gaps

The auto shop had:

Only a few low-quality backlinks
No industry citations
Zero authority from relevant automotive directories
No local links from neighborhood businesses or organizations

This made it difficult to compete organically.

Strategy & Work Performed

We executed a full multi-phase SEO strategy focusing on long-term stability and measurable impact.

1. Technical Fixes

We resolved all core technical issues:

Rebuilt the sitemap and cleaned robots.txt
Optimized Core Web Vitals (especially LCP and CLS)
Compressed and resized all images
Implemented lazy loading
Removed broken links and fixed 404s
Standardized all H1/H2 formatting
Ensured full URL indexing through Google Search Console
Improved mobile usability

The site moved from “Poor” to “Good” status across all major technical metrics.

2. Content Optimization

We rewrote and expanded key content pages:

Complete rewrite of all service pages
Added missing service pages to target untapped keywords
Created long-form content for:
- Brake repair
- Engine diagnostics
- Auto AC repair
- Tire services
- Scheduled maintenance
Added FAQ sections to improve rich snippet eligibility
Improved keyword density and contextual relevance

All content was structured around user intent + search engine expectations.

3. Keyword Mapping

We built a detailed keyword map:

Primary keywords assigned to main service pages
Secondary and semantic keywords distributed throughout content
Local modifiers added (city, neighborhood, “near me”)
Commercial intent terms prioritized (“repair”, “shop”, “cost”, “service”)

This ensured no keyword overlap and maximum coverage.

4. Internal Linking System

We implemented:

Topic-cluster internal linking
Cross-linking between related services
Breadcrumb navigation
Footer structure optimization

This significantly improved crawlability and relevance signals.

5. Local SEO Improvements

For Google Business Profile, we:

Updated all categories
Wrote a fully optimized business description
Uploaded high-quality images
Added monthly photo updates
Created weekly Google Posts
Implemented NAP consistency across all major directories
Launched a review acquisition system (SMS-based)

GBP activity increased dramatically within 6 weeks.

6. Schema Implementation

We added:

Local Business schema
Service schema
FAQ schema
Review schema formatting
Organization schema

These improved CTR and rich-results visibility.

7. Backlink Plan

We launched a safe, white-hat authority-building campaign:

Local citations
Automotive industry directories
Guest content on local blogs
Partnerships with local partners (tire shops, car washes, auto parts suppliers)
Branded anchor text strategy

Domain authority began growing steadily.

8. CRO Adjustments

We improved the user experience by:

Adding clear CTAs (“Book Appointment”, “Call Now”)
Adding trust elements (certifications, years of experience, customer reviews)
Improving mobile booking functionality

Leads increased immediately after UX cleanup.

Results After 4 Months

The improvements were fast and measurable.

Organic Traffic Growth

+187% increase in organic traffic
+260% increase in mobile organic traffic

Keyword Rankings

34 keywords moved to Top 10
14 keywords reached #1–#3 positions
Total keyword coverage increased by 300%

Google Business Profile Performance

+95% increase in calls
+120% increase in direction requests
+150% increase in profile views
Weekly posts and photo updates significantly boosted engagement

Lead Generation

Average monthly leads increased from 18 → 52
The client reported:
- More brake repair requests
- Higher AC service bookings
- More diagnostic appointments

This resulted in measurable revenue boost.

Client Impact

The client experienced:

Steady flow of new customers
Stronger presence against local competitors
Reliable appointment bookings
Increased repeat customers
Increased brand trust and reputation

The business now receives consistent, high-intent leads from Google — something they had never achieved before.

Conclusion & Call-to-Action

This case study demonstrates how a structured, data-driven SEO strategy can transform a local business — even in a competitive market like auto repair.

If you want your business to achieve similar results — increased visibility, more calls, stronger rankings, and a predictable lead flow — we can help.

👉 Contact Brisk Web Services to get results like these for your own business.