Lawyer SEO Success in Sydney, Australia – 78% Traffic Growth
Location: Sydney, Australia
Service Provided: SEO Optimization for a Law Firm
Overview
A Sydney-based law firm specializing in family law sought our expertise to enhance their online presence. By implementing an advanced SEO strategy, we achieved a 78% increase in organic traffic, resulting in more consultations and case inquiries.
Objective
To drive traffic and leads by ranking for:
- Local keywords targeting family law services.
- Long-tail search terms focusing on legal advice.
Challenges
- Low Keyword Rankings: The firm ranked beyond page 3 for critical keywords.
- Content Deficiency: The site lacked authoritative blog content.
- Highly Competitive Market: Competing with established legal firms in Sydney.
Solution Provided
- Content Expansion:
- Created detailed articles, such as “Understanding Divorce Laws in Sydney” and “How to Choose a Family Lawyer.”
- Added FAQs and guides for potential clients.
- Local SEO Strategy:
- Optimized Google Business Profile with updated practice details and client reviews.
- Built local citations from trusted Australian legal directories.
- Link Building:
- Acquired backlinks from reputable law-related websites.
- Partnered with local blogs for guest posts.
Results
- 78% Increase in Organic Traffic: Traffic surged within five months.
- Leads Doubled: Case inquiries grew by 100%.
- Top Rankings: Achieved first-page rankings for 15+ targeted keywords.
