Lawyer SEO in New York City, New York – 50% Increase in Consultations
Location: New York, NY
Industry: Law Firm
Overview
A law firm specializing in personal injury cases wanted to improve online visibility. SEO efforts led to a 50% increase in consultations within five months.
Objective
- Rank for queries like “personal injury lawyer NYC” and “car accident attorney New York.”
- Drive more leads through online inquiries.
Challenges
- Fierce Competition: Competing against large, established firms.
- Minimal Backlinks: Limited domain authority.
- Outdated Content: No detailed service pages.
Solution Provided
- Content Strategy:
- Published guides like “Steps to Take After a Car Accident in NYC.”
- Created dedicated pages for each case type, e.g., “Slip and Fall Lawyer NYC.”
- Local SEO:
- Optimized for “near me” searches with schema markup.
- Encouraged reviews from satisfied clients.
- Link Building:
- Secured backlinks from local legal directories and industry blogs.
Results
- 50% Increase in Consultations: More leads converted into clients.
- Top 3 Rankings: For high-value terms like “personal injury lawyer NYC.”
- 40% Website Traffic Boost: Attracted qualified leads.