Lawyer SEO Case Study: 92% Increase in Users and Traffic
Location: North America
Service Provided: SEO Optimization for Legal Services
Overview
A law firm specializing in personal injury cases sought our expertise to enhance their digital presence. Through a strategic SEO campaign, we achieved an impressive 92% increase in users and overall website traffic, significantly boosting the firm’s online visibility and client inquiries.
Objective
To help the law firm:
- Increase organic traffic to their website.
- Improve rankings for high-intent legal keywords.
- Generate more qualified leads through organic search.
Challenges
- Highly Competitive Industry: Legal services face intense competition, especially for personal injury-related keywords.
- Limited Online Authority: The client’s website had minimal domain authority and few backlinks.
- Geographic Targeting: The firm needed to dominate local search results to attract clients in their service area.
Solution Provided
- Comprehensive SEO Audit:
- Identified and resolved technical SEO issues.
- Analyzed competitor strategies to uncover opportunities.
- Keyword Optimization:
- Focused on high-intent keywords like “Personal Injury Lawyer [City Name],” “Car Accident Attorney,” and “Slip and Fall Legal Help.”
- Created keyword-rich titles, meta descriptions, and headers.
- Content Strategy:
- Developed authoritative blog posts addressing common legal questions and concerns.
- Published case studies highlighting successful client outcomes.
- Enhanced service pages with detailed information and calls-to-action.
- Local SEO Implementation:
- Optimized Google My Business profile for improved local rankings.
- Secured high-quality local citations and backlinks from industry-specific directories.
- Technical Enhancements:
- Improved page load speeds and mobile responsiveness.
- Implemented schema markup to enhance search result visibility.
Results
In just six months, the law firm experienced:
- 92% Increase in Users: From 8,000 to 15,360 monthly visitors.
- Keyword Rankings Growth: Secured top 5 positions for 15+ competitive legal terms.
- Lead Generation Boost: 60% increase in consultations booked through the website.
Client Feedback
“The results speak for themselves. Our phone rings more often, and our website now ranks above competitors in our area. Brisk Web Services has been instrumental in our success.”
Interested in Achieving Similar Results?
If your law firm is looking to dominate local search and grow its client base, we’re here to help. Our proven SEO strategies are tailored to deliver measurable outcomes.
Contact Brisk Web Services today!
