Automotive SEO in Los Angeles, California – 85% Lead Growth

Location: Los Angeles, CA
Industry: Automotive (Used Car Dealership)

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Overview

A Los Angeles used car dealership needed to drive more leads and improve its online presence. By executing a robust SEO strategy, the business saw an 85% increase in leads within six months.

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Objective

• Rank higher for local keywords like “used cars Los Angeles” and “affordable cars LA.”
• Boost test drive requests and phone inquiries.

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Challenges

1. High Competition: Competing with national platforms like CarMax.
2. Weak Content: Limited descriptions for inventory listings.
3. Low Visibility in Local Search: Poor optimization for “near me” searches.

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Solution Provided

• On-Page Optimization:
  • Optimized individual vehicle pages for make and model keywords.
  • Included high-quality images and detailed descriptions.
• Local SEO:
  • Enhanced Google Business Profile with reviews and location-specific content.
  • Added schema markup for local dealerships.
• Content Marketing:
  • Published blog posts like “5 Tips for Buying Used Cars in Los Angeles.”

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Results

• 85% Increase in Leads: More test drives and inquiries.
• Top Rankings for Local Searches: Keywords like “affordable cars LA” ranked #1.
• 20% Traffic Boost from Mobile Users: Enhanced usability drove mobile visits.