Automotive SEO in Bangkok, Thailand – 64% Lead Increase
Location: Bangkok, Thailand
Industry: Automotive (Car Dealership)
Overview
A Bangkok-based luxury car dealership wanted to generate more high-quality leads through organic search. By implementing a tailored SEO strategy, we increased leads by 64% in six months and improved brand visibility in local search results.
Objective
- Improve rankings for high-intent keywords like “luxury cars in Bangkok” and “buy Mercedes Bangkok.”
- Increase test drive bookings directly through the website.
Challenges
- High Competition: Competing with larger dealerships and aggregators.
- Poor Local SEO: The dealership wasn’t optimized for local search.
- Outdated Content: Minimal information on car features and offers.
Solution Provided
- Local SEO:
- Optimized Google Business Profile with reviews and local keywords.
- Added geotagged photos and updated service hours.
- Content Marketing:
- Published detailed blog posts like “5 Tips for Buying Luxury Cars in Thailand.”
- Created landing pages for individual car models, emphasizing features.
- Technical Optimization:
- Improved site speed and mobile usability for car buyers using smartphones.
Results
- 64% Increase in Leads: Test drive bookings and inquiries rose significantly.
- Top Local Rankings: Ranked #1 for “luxury car dealership Bangkok.”
- 30% Growth in Website Traffic: Attracted more high-intent users.
