Assisted Living SEO in Phoenix, Arizona – 70% Occupancy Growth
Location: Phoenix, AZ
Industry: Assisted Living Facility
Overview
An assisted living facility in Phoenix wanted to fill vacancies and expand its reach. Our SEO strategy resulted in a 70% increase in occupancy rates within five months.
Objective
- Improve rankings for terms like “assisted living Phoenix” and “senior care near me.”
- Increase inquiries for tours and consultations.
Challenges
- Lack of Online Reviews: The facility had minimal social proof.
- Poor Website Navigation: Difficult to find pricing and services.
- Limited Keyword Focus: The site was missing targeted keywords.
Solution Provided
- Local SEO Enhancements:
- Claimed and optimized Google Business Profile with resident testimonials.
- Geotagged facility images and added detailed services.
- Content Creation:
- Published blog posts like “How to Choose an Assisted Living Facility in Phoenix.”
- Highlighted amenities with visuals and detailed descriptions.
- Technical Optimization:
- Enhanced mobile responsiveness for easier browsing.
Results
- 70% Occupancy Growth: Significant increase in new residents.
- Higher Rankings for Local Keywords: “Assisted living Phoenix” ranked #2.
- 50% Growth in Website Traffic: Most visitors were high-conversion leads.
