Assisted Living SEO in Manila, Philippines – 52% Occupancy Growth

Location: Manila, Philippines
Industry: Assisted Living Facility

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Overview

An assisted living facility in Manila aimed to fill vacancies and enhance its online presence. With an effective SEO campaign, we achieved a 52% growth in occupancy within five months.

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Objective

• Increase visibility for searches like “assisted living in Manila” and “elderly care Philippines.”
• Build trust through authoritative content.

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Challenges

1. Limited Awareness: Few people knew about the facility.
2. Lack of Online Reviews: Minimal social proof.
3. Outdated Website: Poor navigation and user experience.

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Solution Provided

• Local SEO:
  • Optimized the Google Business Profile with resident testimonials.
  • Added local schema markup for Manila-related queries.
• Content Creation:
  • Published blogs such as “Choosing the Right Assisted Living Facility in Manila.”
  • Highlighted care features and success stories of residents.
• On-Page Optimization:
  • Enhanced service pages with keywords and high-quality visuals.
  • Implemented call-to-action buttons for booking facility tours.

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Results

• 52% Occupancy Growth: Vacancies were reduced significantly.
• Top Rankings for Local Keywords: “Elderly care Manila” ranked #1.
• Increased Engagement: Longer session durations and lower bounce rates.