Assisted Living SEO in Buenos Aires, Argentina – 72% New User Growth
Location: Buenos Aires, Argentina
Service Provided: SEO for Assisted Living Facilities
Overview
An assisted living facility in Buenos Aires wanted to attract families searching for care options for elderly relatives. With tailored strategies, we achieved a 72% growth in new organic users.
Objective
To improve visibility for local and regional searches like “hogares de cuidado en Buenos Aires.”
Challenges
- Minimal Online Presence: Facility was not appearing in local searches.
- Limited Reviews: Few testimonials hindered trust-building.
- Outdated Content: Website lacked engaging and relevant information.
Solution Provided
- Content Creation:
- Developed a blog series on elderly care tips and FAQs about assisted living.
- Created neighborhood-specific landing pages to target search queries.
- Local SEO Efforts:
- Boosted review collection with a feedback campaign.
- Built citations in Argentina-based directories.
- User Experience Enhancements:
- Streamlined navigation to key pages like “Contact Us” and “Facilities.”
Results
- 72% Growth in New Users.
- Improved Engagement: Bounce rate reduced by 18%.
- Top Rankings: Appeared in local searches for “hogares para mayores Buenos Aires.”
