Technical SEO Overhaul Rescues E-commerce Site from Penalties

Picture of a phone with QR code purchasing online with package beside it. All in glazing colors representing online electronics retailer.

Client: Online Electronics Retailer

Challenge

The client’s website faced manual penalties due to poor SEO practices, leading to a significant drop in rankings and organic traffic.

Solution

We conducted a thorough technical SEO audit to identify and rectify issues such as duplicate content, broken links, and improper redirects. We also cleaned up the backlink profile by disavowing toxic links and implementing proper link-building strategies.

Results

With consistent effort, the penalties were lifted, and the website’s rankings and organic traffic began to recover. Within nine months, the client experienced a 60% increase in organic traffic and regained lost revenue.