E-commerce Site Recovers from Google Algorithm Update

Client: Online Electronics Retailer

Challenge

The client’s website was hit hard by a major Google algorithm update, causing a drastic drop in organic rankings and traffic.

Solution

We performed a detailed analysis of the algorithm changes and adjusted the website’s SEO strategy accordingly. This involved improving page load speed, enhancing mobile responsiveness, and refining on-page optimization.

Results

After several months of targeted efforts, the client’s website gradually regained lost rankings and organic traffic. Ultimately, the website’s traffic rebounded, increasing by 80%, and the client learned the importance of adapting to search engine algorithm changes.