Niche Software Company Expands Reach with Localized SEO

Client: Niche Software Development Firm

Challenge

The client’s software addressed a specific industry need, but they struggled to reach their target audience beyond their local region.

Solution

We conducted thorough keyword research and optimized the website for location-specific keywords. We also created localized landing pages, and leveraged Google My Business to enhance local visibility.

Results

Within a year, the client’s website gained visibility in various target locations, leading to a 300% increase in organic traffic from those regions. The company successfully expanded its customer base beyond its initial geographic limitations.